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Wednesday, 6 June 2012

Mahindra Lifespaces on the forefront of Sustainable Living

Press ReleaseMahindra Lifespaces on the forefront of Sustainable Living:“Residential Project Aqualily at Mahindra World City specializes in responsible urbanisation”Chennai, June 05, 2012: Mahindra Lifespace Developers Ltd., the actual estate and infrastructure development arm of the united states $15.4 billion Mahindra Group have been on the forefront of urban development by creating sustainable communities around the country.The company delivers quality living spaces to its customers for healthy living through consistent cope with thoughtful master planning & believes in striking a harmonious balance between inevitable and responsible urbanization. Its sustainable urbanization philosophy takes under consideration the social and economic aspects of development too.‘Aqualily’ is one such residential project on this category that takes into consideration this sustainable urbanization philosophy.Speaking at the occasion of ‘The World Environment Day’, Ms. Anita Arjundas Managing Director & CEO, Mahindra Lifespace Developers Ltd & Member of the crowd Executive Board, said “At Mahindra Lifespaces, we stock the improvement approach of sustainable urbanisation across all our residential projects. We believe it’s imperative for us to soak up initiatives that help reduce the carbon footprint and enable residents to take part actively within the preservation of the environment.”Aqualily is found at the fast developing GST Road, at Mahindra World City and is an exclusive gated community spread over 55 acres as a part of an overall residential development area of 325 acres at Mahindra World City (MWC) – India’s first Integrated Business City. The project comprises 151 luxury villas and 610 lifestyle apartments and is nestled at the banks of the Kolavai Lake.Being pre certified ‘Gold’ by the Indian Green Building Council (IGBC) , this project is designed to optimize maximum inflow of natural air & light by providing for avenues and opportunities to customers to really conserve energy and live in a healthy environment and conforms to numerous aspects of Green concepts like:• Energy Efficient design building envelope v.i.z. ‘ Low energy density Flyash bricks ‘ are getting used within the walls & the high – albedo – insulating material [having SRI (Solar Reflectance Index) value greater than 78 ] is getting used at the terrace. This helps in reducing the air-conditioning load as Building Envelope always receives the utmost heat energy from sunlight.• The Project provides for better indoor environmental quality by improving the ventilation effectiveness during the provision of more window space to wall ratio than stipulated norms of Ventilation. Also, the use of low VOC paints and adhesives gives better indoor air quality as application of VOCs can affect outdoor air quality by creating Smog and producing an unhealthy environment.• Aqualily is designed to attenuate the soil erosion from wind and water in the course of the development of landscape with turf area and thru provision of rainwater harvesting at site. The project also provides for storm-water management plan wherein the runoff because of heavy rain is controlled and the eroded soil is collected and stored with fertile soil for landscape application.• Less diversion of construction waste to landfill and use within site – Construction waste like broken bricks, waste concrete cubes is used within site for temporary works, land filling. Waste materials like Scrap steels, broken glass, wooden material, packing material could be handed over to authorized recyclers.• Reduction of potable water consumption is thought of as by utilizing Grey water from Mahindra World City – Central Sewage Treatment Plant for flushing and landscaping; Low flow water faucets throughout the homes; Rainwater/Strom water management System & Use of Xeriscape in Landscape (similar to landscape might be of Drought Tolerant nature & will consumes less water).Water saving may be done with the usage of Timer based water sprinklers, drip irrigation system, moisture sensors, pressure regulating devices for water control and water meters etc.• At Aqualily, Topsoil preservation for future landscaping is being carried out

In addition to this, an occupancy guide briefing about sustainability might be given to the customers.

Homes at Aqualily guarantee a family a holistic living experience in communion with nature. The living spaces are large and are bounded by greenery and blue waters are supposed to offer residents an experience comparable to country living. To be precise, there's greater than 10 acres of open SPACE and the bottom coverage is solely 33%.

The Central park spread over 2.2 acres is the nerve centre of the improvement & includes a sequence of landscaped gardens, shaded walkways, children’s play areas and an amphitheatre stretching along the length of the advance. A space of roughly 5 acres is being developed as an entire Green as a part of the regulatory requirement. A fifteen-metre walkway along the lake designed as a promenade for the residents transforms Aqualily right into a heaven like no other.

The housing density is designed to be at the lower side to improve the texture for “spaced out living and provides the dweller unmatched privacy.With these features individuals who yearn to live a world lifestyle in a serene gated community, will certainly have Aqualily as a natural choice.About AqualilyAqualily is an exclusive gated community that redefines style and is an unmatched blend of modernity and nature.It is being developed by Mahindra Residential Developers Limited – a subsidiary of Mahindra Lifespace Developers Limited in a three way partnership with Arch Capital, an Ayala Group Company. Ayala Group is the most important diversified business group of the Philippines.About Mahindra Lifespace Developers LtdMahindra Lifespace Developers Limited, promoters of Aqualily is the actual estate and infrastructure arm of the Mahindra group. It’s footprint includes completed developments of over 7 million sq.ft. of residential and commercial space spread across Mumbai, NCR, Pune and Chennai and over 9 million sq.ft. of ongoing and forthcoming projects in these cities in addition to in Hyderabad and Nagpur.Mahindra Lifespaces was the fore-runner in Green Homes with seven of its residential projects ‘pre-certified’ Platinum or Gold by the Indian Green Building Council & two projects under ‘applied for’ category with the similar agency. Its project Chloris at Faridabad have been rated as PLATINUM certified Green Building, under CII – IGBC green home rating system – India’s second completed residential development to succeed in the top rating within the multi-dwelling units category.

In the Year 2011-12 , MLDL has conserved 38940 Sq. mtrs. of topsoil & reduced CO2 emissions by 15372 MT by use of fly ash. As part of its sustainability initiative, MLDL fully endorses the GRI objective of further improving the international comparability of reporting results. We're a part of the Group’s GRI reporting process since 2007-08 & projects like Aqualily are considered under this.Mahindra Lifespaces has pioneered the concept that of ‘Mahindra World City’ – a world-class integrated platform for manufacturing and services businesses to function in a business-friendly, hassle-free environment. Each integrated business city is designed to provide living, learning and recreation spaces which enables a self-fulfilling and convenient ecosystem for its occupants. Two such developments in Chennai and Jaipur cover 4,600 acres and house reputed global companies like Infosys, BMW, Cap Gemini, Deutsche Bank, Timken, Fujitec, Lincoln Electric etc.

Mahindra Lifespaces has received industry recognition as a trend setter and innovator and has won several awards through the years. To call a few, the popularity of being India’s Top 10 Builders, by CONSTRUCTION WORLD for the 2nd successive year; the commercial Times ACETECH Real Estate Award 2010, for excellence in Mid segment (Exterior Architectural design); CNBC AWAAZ CRISIL CREDAI Real Estate Award, within the category ‘Best Residential Property within the Western Region’ for its project Eminente; The Realty Plus Excellence Award because the ‘Best Integrated Township of the Year’ for Mahindra World City, New Chennai & ‘American Society of landscape Architects 2008’ Award for Excellence within the Planning and Analysis Category (Mahindra World City Community Development Plan).

About Arch Capital

ARCH Capital is an individual equity real estate fund management firm with an active project and asset management platform all for regional property developments and investments. Through a strategic partnership with the Ayala Group, ARCH Capital brings together the strengths of a longtime investment team with experience in managing a US$6 billion portfolio and Ayala’s 175-year tradition of dedication to excellence and integrity. Based in Hong Kong, ARCH has investments in China, Thailand, India and Singapore.

About The Mahindra GroupThe Mahindra Group makes a speciality of enabling people to rise. Mahindra operates within the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence within the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers. A USD 15.4 billion multinational group based in Mumbai, India, Mahindra employs greater than 144,000 people in over 100 countries.In 2011, Mahindra featured at the Forbes Global 2000 list, an inventory of the most important and strongest listed companies on the earth. Dun & Bradstreet also ranked Mahindra at #1. within the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured within the Credit Suisse Great Brands of Tomorrow.In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.

For further information, please visit www.mahindra.com

Connect with us on www.facebook.com/mahindragroupFor any more information, please contact:Ms. Roma BalwaniSenior Vp & Group Head, Corporate CommunicationsMahindra & Mahindra Ltd.Phone: (+91-22) 2490 1441Fax: (+91-22) 2490 0830Email: [email protected]

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